YouTube is experimenting with a variety of new technologies, such as non-fungible tokens (NFT) and blockchain. YouTube’s Chief Product Officer, Neal Mohan, shared the company’s roadmap for 2022 on Thursday, touching on topics such as Web3 and Metaverse.
“I’m excited for all the new products and tools that we’ll be rolling out in 2022, you’ll notice a few highly requested features on this year’s roadmap,”
“We’ll work to bring more interactions to games and make them feel more alive,” Neal Mohan, YouTube’s chief product officer, said Thursday in a blog post. “It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.”
Since 2016, the world’s largest video site, owned by Alphabet’s Google, has supported virtual-reality videos. Google released its virtual reality platform Cardboard in 2014 and the much-maligned augmented reality device Google Glass, in 2013.
Nonetheless, the company has been slower than competitors in discussing its plans for the much-hyped Metaverse, an immersive digital world in which users will interact with digital objects and one another.
While many people are in doubt that the Metaverse is anything more than a rebranded VR experience, others in the tech industry believe it will be the next major platform for social media, gaming, digital asset ownership, and more. Google has its own VR/AR division, but no plans for a device in the field have been announced.
About YouTube and its spread usage:
When YouTube started in February 2005, YouTube has grown to turn out to be no longer the handiest of the most important online video sharing platform but the second biggest Search Engine and the second maximum visited internet site in the world. What has sparked this big boom is, in massive part, a brand new era of `twine cutters`, who aren’t happy with conventional TV viewing channels and feature a call for fast video, and 24/7 accessibility.
YouTube is the handiest satisfied to oblige, with the advent of YouTube TV which now caters to over 800,000 users, and the boom in their writing channels, providing monetary rewards for individuals who can create each top-notch exciting video, and keep a massive following of fans.
Every day, over 700 million hours of YouTube content are watched on televisions, making it the company’s fastest-growing screen. Mohan now claims that the company will soon allow viewers to interact with content on their TVs via their phones.
On Metaverse, Neal Mohan said, “We’re thinking big about how to make viewing more immersive. The first area in which you can expect to see an impact in gaming is where we’ll work to bring more interactions to games and make them feel more alive. It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.”
Adding more on that, he said he will “open up new opportunities for creators.”
“For example, giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audience. There’s a lot to consider in making sure we approach these new technologies responsibly, but we think there’s incredible potential as well,” he added.
Mohan also revealed more about the platform’s Web3 plans, stating that “opens up new opportunities for creators.” “We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” Mohan said.
The platform is investigating various ways to help creators monetize their work, such as NFTs, new shopping experiences, and brand integrations.