Netflix has officially announced its new anti-password sharing initiative for users in India. The company will be cracking down on password sharing outside of households, and they’re starting by sending emails to members who have been sharing their passwords.
The rules are pretty straightforward: a single Netflix account should only be used within one household. That means everyone living together can access Netflix from the same account, whether they’re at home or even on vacation. Users can also enjoy features like transferring their profile to a new account to get personalized recommendations.
Netflix’s decision to crack down on password sharing is driven by a strategic goal to boost its subscriber base. By enforcing stricter regulations, they aim to prevent people living in different households from sharing a single Netflix account.
To achieve this, Netflix is introducing new measures, such as requiring a verification code and ensuring that the device accessing the account is connected to the home Wi-Fi network at least once a month. These measures are intended to verify that the account is being used within the designated household and discourage unauthorized sharing.
The recent update on Netflix’s anti-password sharing measure brings good news for the company. Since its implementation, they have observed a notable increase in the number of subscribers. This positive response is particularly significant in India, where the premium OTT service has a strong presence.
Netflix provides users with convenient tools on its desktop platform to manage connected devices and account security. Users can easily review and verify all the devices connected to their Netflix account within a specific network. This feature allows them to keep track of authorized devices and ensure the security of their account.
In case users discover any unauthorized devices, Netflix offers the option to remotely log out from those individual devices. This gives users control over their accounts and prevents unauthorized access.