The tech giant Meta has launched new WhatsApp Business functionalities. WhatsApp Business users will now have access to a cloud-based API that will allow them to develop unique experiences for customers. Furthermore, the platform has announced the availability of two new capabilities for premium WhatsApp Business users. Continue reading this article till the end to learn more about the new advanced features coming to WhatsApp Business subscribers.
We want to make the challenges we’ve all experienced when talking to businesses a thing of the past. That means no more waiting on hold, getting stuck on a broken website, or sending an email into a black box wondering if it will ever be read. The next step is making WhatsApp available for every business that wants a fast, convenient and reliable way to communicate with their customers.
WhatsApp Cloud-based API
WhatsApp’s new API has reduced startup time from months to minutes. This allows businesses and developers to rapidly and easily utilize WhatsApp’s services and build right on top of WhatsApp to further personalize their interface and respond to their individual customers. Businesses will also save money on server costs thanks to the new API.
Over the last few years, the company has been developing the business API platform, which assists the otherwise free messaging platform in producing money. Businesses pay WhatsApp per message, with pricing varying depending on region and volume of messages sent. The non-cloud Business API version was used by tens of thousands of enterprises. The on-premise API is available for free. The cloud-based version aims to attract smaller enterprises by decreasing integration time to just a few minutes. WhatsApp also intends to offer an optional premium feature as part of its subscription model for business app customers.
WhatsApp says it is developing a tool that would allow organizations to manage communications across up to ten devices. The platform is also developing customized WhatsApp click-to-chat buttons that businesses can use to entice clients and start a conversation. Finally, WhatsApp indicated that they will be provided as optional capabilities in exchange for a price levied via the WhatsApp Business app as part of a new premium version.
Check out this new WhatsApp cloud-based API if you are a WhatsApp business user. Let us know any questions you might have in the comment section below.