According to Snap Inc’s announcement on Wednesday, Snapchat now has 100 million monthly users in India, and the company attributes this rise to the app’s localization. While speaking at the second “Snap-in India” festival, the news was made.
As a result of its collaborations with major broadcasters, the firm claims to have increased the amount of local material it offers. There are 70 local Indian channels in Snapchat’s ‘Discover’ area, which publishes premium content on Snap-in 2021, an increase of more than 200% over Q2 of 2020.
“When it comes to social media, we don’t see ourselves as a platform. The camera and augmented reality are two of our top priorities right now. Many hours have been spent customising the language experience and accelerating the company’s expansion. This is a landmark for us since we now have 100 million monthly Snapchat users. As an example, we rebuilt and optimised our Snapchat Android app over the last several years to make it more responsive across devices “The International Markets Director Nana Murugesan is in charge.
As a result of the localization efforts, Snapchat says that the total daily time spent by Indian Snapchatters watching shows and publisher content has increased by 150% year on year, with over 125 million unique viewers having seen a show on Snapchat in India. Over 120 new episodes of original material have been ordered by the corporation for release in 2022, according to the company.
In the next year, the platform will put a lot of effort into finding new methods for content providers to monetize their work.
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According to Snapchat, it uses a variety of measuring tools to assist marketers in tracking conversions, transactions, and sign-ups across all of these different touchpoints. According to Snap, these technologies will enable the number of new advertisers to grow by 70% by 2020.
“New monetisation features are on the way. We can link fans and companies with creators by providing additional chances for the latter, for example, “Nana went on to clarify.
With the debut of the Pixel 6 and Pixel 6 Pro smartphones, Snapchat has integrated its app to allow users to access the site directly from their lock screen. Although the Pixel 6 series will not be available in India very soon (at least not from Snap), Nana has promised that the company would work with other Indian OEMs in the future.
“Working with OEMs is an important element of our strategy because we are primarily a smartphone app. We want to make sure the software works on as many different sorts of devices as possible. This plan includes making sure that the current version of Snapchat is pre-installed on the majority of devices to make things easier for consumers “he explained.
However, Google isn’t the only place where integration may be found. ‘Fun Mode’ allows Samsung phone users to use Snap AR Lenses in their primary camera app, rather than having to use third-party software. A Bitmoji “always-on display” option is available on some OnePlus devices, such as the OnePlus 9R, to assist in personalising the ambient display by displaying the user’s Bitmoji avatar.
“With the Pixel 6, we gave people a means to record and share a moment instantly. We’ll work with additional smartphone manufacturers in the future, too. For example, the JioPhone Next’s camera app will have Snapchat filters. You still get the finest Snap experience even if it’s not the Snapchat app “Nana went on to explain.
According to him, the Pixel-like lock screen integration might come to other smartphones in the future as well.