Snapchat Sees Woes Thanks to Apple New Privacy Policies

The year 2022 will see a massive sell-off in technology equities, and Snap will be no exception. Snap finally took the sticking plaster off in its quarterly report on Thursday, reporting its worst ever quarterly revenue increase in its 6 years as a global business, after a spell of uncomfortable overswinging. This severe setback mirrors the industry-wide slump in internet ads and may cause Snap to reduce spending on less secure augmented reality projects.

Quarterly sales of $1.11 billion were below economists’ estimates of $1.14 billion. Snap’s gross deficit increased to $422 million from $152 million the year before. While the corporation did report a rise in DAUs, it acknowledged on Wednesday that the numbers fell short of forecasts. In a statement to shareholders, Snap admitted that Q2 financial performance “did not represent the size of our vision,” despite the fact that “the ongoing expansion of our population boosts the long-term prospects for our company.” Despite the difficulties we are now facing, we are not happy with the outcomes we have been producing.

Snapchat Bluntly Didn’t Say It Was Apple

Snapchat did not specifically identify Apple but did say that modifications in app store security policies like Apple’s Application Monitoring Visibility function contributed to declining ad income. However, the business said that “over the last year, a succession of substantial obstacles have surfaced, disrupting this progress.” And over a decade at least worth of advertising norms have been turned upside down by platform regulatory alterations, and several of the sector divisions most crucial to the rising need for our marketing service have been affected by macroeconomic issues.

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Snap’s loss is reflective of a bigger slowdown in the technology sector and internet marketing in 2022. Once thought to be an unstoppable ad development powerhouse, Meta dropped $250 billion in one day early this year due to disappointing marketing growth figures. Like Snapchat, Meta has pointed the finger at Apple’s ATT function, saying that it is too accountable for at least some of the reduction and that the newest capability might expense them $10 billion in sales this year.

The share price of Snap dropped by more than 25 percent as a result of the announcement. Reuters reports that Snap’s shares have shed around two-thirds of their worth this year. In view of these worrying numbers, Snapchat has announced its intention to “significantly” slow down its recruitment pace going ahead.


Poor ad sales might force Snapchat to slow down on its costly and forward-thinking augmented reality eyewear projects. As much as the corporation would want to invest in expanding augmented reality technology, falling profits from its major cash cow may compel less economically assured future products to tone it down.