While Facebook has long maintained internal profiles of users based on the comments they make and the posts that they “like” within its social network, the company will now flesh out those profiles with information based on some of the external websites and mobile apps its members use, a move that could further inflame concerns about how it treats personal privacy.
The enhanced profiles will allow marketers to deliver more relevant ads, Facebook said in a blog post announcing the change on Thursday. If a Facebook user researches a new television on an external website or inside of a mobile app, their profile might now indicate an interest in televisions and in electronics, making it easier for advertisers pitching electronic devices to reach that user on Facebook.
In April, chief executive officer Mark Zuckerberg announced new features that lets users limit how much personal information they share with third-party mobile apps.
Facebook, Google and other online companies have faced increasing scrutiny and enforcement from privacy regulators as consumers entrust ever-increasing amounts of information about their personal lives to web services.
In 2012, Facebook settled privacy charges with the US Federal Trade Commission that it had deceived consumers and forced them to share more personal information than they intended. Under the settlement, Facebook is required to get user consent for certain changes to its privacy settings and is subject to 20 years of independent audits.
Source: Times Of India Tech