Players of PUBG: New State will be able to access special content for the first time in India, according to Krafton. With the help of Sony Music India, the South Korean publisher is bringing the song ‘Bad Boy x Bad Girl’ by pop artist Badshah to the battle royale video game.
It is expected to be the first of many collaborations between Indian Pop music and PUBG: New State in the near future. As part of its efforts to increase user interaction with the new game, Krafton has also launched a dance competition and announced the beginning of a Web series dubbed New State Chronicles.
Krafton said that Badshah’s song, which features backup vocalist Nikhita Gandhi, will be utilised in sponsored content, including streaming and promotional videos. A collaboration with rapper Raftaar is also underway between the game publisher and the musician to create a unique song for PUBG: New State.
According to Krafton, the unique song developed by Raftaar will showcase the game’s new features and, combined with the song ‘Bad Boy x Bad Girl,’ will act as the game’s anthem in India, highlighting its new features.
Additionally, PUBG: New State will have its own Web series, named New State Chronicles, to accompany the music releases. Starring Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar and Rannvijay Singha, as well as Scout, The Great Khali, and The Sound Blaze, the three-part series will be shown on Sony Pictures Television in the United States and Canada. It is scheduled to premiere in December, however, a specific release date has not yet been announced.
In addition, Krafton is conducting a dancing competition, with winners receiving Google Play Store gift cards valued up to $5,000 in cash and merchandise (roughly Rs. 3,74,500). Participants must demonstrate their dancing abilities by posting their New State dance videos to Instagram with the PUBG: New State filter and the hashtags #NewStateStyle and #PUBGNewState in the description.
Additionally, Krafton has formed partnerships with influencers and content makers such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory in order to boost PUBG: New State’s player base and content.
It’s been a little over a year since the authorities banned PUBG Mobile in the nation, so Krafton’s latest measures are significant. Battlegrounds Mobile India is the result of a decision made by the game publisher earlier this year to bring its battle royale gameplay back to the Indian market (BGMI).
While BGMI has garnered some traction among PUBG Mobile enthusiasts in the nation, Krafton looks to be expanding its reach with PUBG: New State, according to the company’s website. Pre-registrations for the new game surpassed one million on both the Android and iOS platforms before it was officially released earlier this month. In less than a week after its release, the game has already amassed one million downloads on Google Play, a new record.