Does Your Online Store Offer the Shopping Cart Features Your Customers Want?
Setting up an online store can seem like a complex and overwhelming task. There are so many details that go into making a shop successful, and you want to do it right. That’s understandable. Because there are so many aspects to consider, it’s common for store owners to focus on the kinds of things that make their own lives easier. It’s human nature to want to make the experience as easy as possible. In fact, that’s exactly what your customers appreciate, too. A successful online store starts with hopping cart features that appeal to customers. Let’s take a look at some of the online shopping cart software features your customers want most and that will increase sales.
Payment Choices
Having an ecommerce shopping cart that allows you to accept credit cards is crucial, as this is such a popular and convenient method of payment. However, there is a large segment of customers who are hesitant to provide their credit card information online. These shoppers may prefer a checkout method such as PayPal or Google Checkout to complete their purchases. Finally, it’s wise to also accept check or money order for the more traditional shopper. If people can’t pay using their preferred method, they will most likely leave your site and find another who will take their money the way with which they choose to provide.
Product Reviews
Speaking of old fashioned, word of mouth is a tried and true marketing approach because people tend to trust the experience of other consumers over that of the seller. Choosing an online shopping cart program that allows user reviews is a simple way to help customers feel good about their purchases.
Site Search
Shopping cart software with a search feature is essential to making sure customers can find what they want. If they can’t find it quickly, they will move on. That’s how online shopping works. People expect it to be quick and convenient. You can save your customers a great deal of frustration and increase your chances of making a sale by making sure you offer this feature.
Express Shipping
Another features that improves convenience for shoppers is express shipping. Being able to create an account, then to input their contact and payment information only once to use for all future purchases is a time-saver most people will appreciate. This simple shopping cart option is likely to lead to repeat business.
Security
Online shoppers are savvy. They want to know their sensitive information will be secure, and one of the first things they look for in online stores is an indication such as the PCI (Payment Card Industry) Complaint seal, letting them know the website is secure.Give them peace of mind by offering official security measures.
These are some of the most popular ecommerce shopping cart features for online shoppers. Investing in quality software that offers convenience, security and ease of use will make your customers happy and increase your bottom line.
