As a writer, there’s nothing more frustrating than pouring your heart and soul into a Substack post only for it to go unnoticed. We all want our comments to be read and enjoyed, but how do we entice our audience to take the time to read our Substack musings?
Here are some ideas to help you craft a compelling Substack post that your readers won’t be able to resist.
1. Write headlines For Your Audience
Writing on Substack is like being the captain of your own ship. Unlike other platforms, Substack gives you the power to steer your audience in any direction you please.
That being said, the headline of your post is like the siren song that lures in your audience. It’s the first thing they’ll see, and it’s what will make or break their decision to read further.
So, think of your audience as a group of cats. They’re finicky creatures, and they won’t give you the time of day unless you’ve got something they’re interested in. Write a headline that’ll pique their curiosity and make them come running to your post like it’s a fresh can of tuna.
2. Get creative with images
Did you know that you can topple your Substack game by using AI-generated images? Substack’s “Generate” feature can help you create eye-catching visuals that match your article’s theme. Just ask it to generate an image based on your chosen keyword or phrase, and voila!
If you’re feeling more adventurous, try creating your own custom images using Canva. With its wide selection of templates, fonts, and graphics, you can easily design an image that perfectly complements your article. Even with the free edition of Canva, you can still create stunning visuals that will make your article pop on Substack. So why settle for boring stock photos when you can showcase your creativity with custom-made images?
3. Use Bullet Points
Bullet points and lists are like the organizing superheroes of your Substack posts! They’re like the flash; they keep your thoughts organized and your readers’ minds in check. By breaking down your information into bite-sized chunks, bullet points and lists make for a speedier read, and give your reader’s eyes a break by creating more white space. And let’s be real, who doesn’t love a little extra breathing room?
In essence, bullet points and lists are the perfect way to condense everything down to what truly matters – it’s like distilling your content to its purest form. So go ahead, add some superhero powers to your Substack posts with bullet points and lists!
3. Reply to the Comments
When you receive comments on your Substack post, make sure to interact with your fans by responding to their comments. Remember, your readers are real people who have set the time aside to regale with your content. By reacting to their comments, you display that you value their input and appreciate their presence in your community. This is a fantastic way to build a loyal following on Substack and foster a sense of connection with your readers. So, take the time to respond thoughtfully to comments and create a meaningful dialogue with your audience.
4. Be willing to experiment
Don’t be afraid to experiment and push boundaries when it comes to your Substack content. It can be as straightforward as adding a subscribe button to strategic locations within your article or as daring as inviting guest writers or hosting a podcast with an interesting guest.
If you feel like you’re stuck in a rut, shake things up! Try switching up your content style, like swapping out serious topics for something lighthearted and humorous or vice versa. Who knows, you might even uncover a new style or topic that resonates with your audience.
So go ahead, be adventurous, and see what happens. The beauty of Substack is that you have the freedom to create, innovate and experiment to your heart’s content.