As a social media platform, LinkedIn is a bit of a mystery. Facebook, given its enormous scale, isn’t rife with trolls, misinformation, or engagement-baiting algorithms like its competitors. LinkedIn’s accent has a warm quality to it. LinkedIn has established a pleasant, efficient, and scalable community by setting the correct motivations and adopting real responses when things go bad. Of course, it’s not ideal. However, considering that the network’s competitors appear to be always embroiled in controversy, there is a great deal we can learn from it.
1. Real Consequences
The majority of social media platforms allow you to be a bully with no repercussions. Random bile-spouting Twitter users are ruining the network’s atmosphere. If you’re being a jerk on Facebook, you could lose some of your “friends,” but because you probably have more of them than real-life pals, it’s not a big deal. It’s not a good look to be an a-hole on LinkedIn. It puts your future employment prospects, business partnerships, and client relationships at risk. Because you’re using your actual name there, what you write has consequences. This motivates individuals to lift one other up, rather than knock them down.
2. A Business Model Suiting User Interests
The majority of social networks get revenue from ads (their true clients), thus they make every attempt to sustain people (users) as involved as feasible, even if it means making certain compromises. In the ad industry, it doesn’t matter if some of your users have enmity with one another as long as they continue returning to the site to battle. LinkedIn has a unique revenue strategy.
Most of LinkedIn’s income originates from advertisements, although most of its members pay to access its premium features, therefore its members are also the company’s clients. A premium service is sold to employers, who want to offer individuals employment, and creepy targeting will not assist.
3. A Reasonable Share Button
There is no sharing option on LinkedIn that doesn’t require you to take responsibility for the content you’re republishing. Reposts on LinkedIn appear with your identity and picture attached, however on Twitter, the retweets remain anonymous. Likewise, the deterrents for being a bully mean that sharing dunks or fury isn’t very appealing.
While the content on LinkedIn’s newsfeed is fascinating, nothing about it seems urgent. As a result, those who make use of the service are more considerate in their postings. Unlike Facebook and Twitter’s fast-paced feeds, this is more measured. Even while it may appear contradictory, using social media at a slower pace is really a richer experience and is beneficial for society as a whole.
4. A Functional Trending Column
The trending section on LinkedIn is top-notch. Unlike other news sites, this one doesn’t encourage users to humiliate their peers for being the “featured character” of the day. At one point, Facebook was having trouble creating a trending section and just stopped attempting to do it all together.
The finest stories regarding Twitter’s trending section demand for its elimination since it’s so horrible. LinkedIn, on the other hand, exemplifies how to keep individuals updated on current events without destroying the community.