To be a successful company owner, you must stay abreast of current marketing trends. Marketers, app developers, and anybody else looking to better their company will find this book to be quite useful.
I’m not suggesting you need to implement these trends into your own marketing, but being aware of the latest technologies accessible and around you is essential. You never know whether this knowledge will lead you to alter your course of action.
To compile this list, I drew on prior years’ research as well as some more current technology advancements.
Contents
Artificial intelligence (AI)
Mobile gadgets are one step closer to becoming robots and taking over the world. I’m joking, of course. Mobile AI is improving, but we aren’t quite there yet. Some of the following may be known to you:
- Alexa
- Siri
- Cortana
- Google Assistant
You may already be using some of these AI applications on your mobile devices. Voice recognition software is currently being used in mobile applications in order to promote hands-free usage and thereby improve the customer’s experience.
Developers and marketers may utilize AI technologies to understand more about their customers. Ads that target certain groups of people are being created by businesses utilizing this information.
Location-based technology
It’s possible to see where you’ve been using your mobile devices. That isn’t a secret at this point. With your consent, mobile apps may also monitor your whereabouts. Apps always ask for permission to use your location when you download them.
Some applications may not even function properly if you don’t allow them access to your location. Consider Uber as an example of a ride-sharing app. To get you a ride, they need to know exactly where you are.
Apps increasingly ask for your location even if you don’t believe it’s necessary for the program to do its core job. 7 out of 10 applications on your smartphone share your personal information with other parties as their marketing efforts benefit from this.
Augmented reality
Adding a digital layer on top of real-world data is what augmented reality is all about. Snapchat’s face filter choices are a great illustration of this. This function was just added to Instagram as well. This is a common revenue-generating method for other mobile applications. Remember when Pokemon Go was all the rage? The whole concept of the game was built on the use of augmented reality on a smartphone or tablet.
Those figures are self-explanatory. Based on Pokemon Go, Snapchat, and Instagram, more firms are looking to integrate augmented reality into their mobile technologies. By doing so, they want to raise interest in their app, encourage users to download it and increase app downloads and income.
Syncing wearable technology with mobile devices
Things like fitness wristbands, smartwatches, health monitors, and even eyewear are examples of what I’m talking about. All of them are compatible with mobile applications. Using Fitbit as an example, we can see how this works. An app may be used to monitor the wearer’s every movement. A user’s heart rate and the number of miles they’ve walked each day may be tracked with this app.
These applications may also be used socially since they sync with mobile devices. People may compete with each other to see how far they’ve come. So as a consequence, it encourages people to use the technology and enhances their level of involvement.
Virtual reality
The terms “virtual reality” and “augmented reality” are not interchangeable. A smartphone isn’t enough to get you started with virtual reality. Using a helmet or goggles while using a mobile device is a common practice. A joystick or controller may even be included with this new technology.
By the year 2022, the virtual reality industry is expected to be valued at more than $26 billion throughout the world. In order to do this, it will take some time. Virtual reality developments have already begun, and I anticipate that trend to continue as we go ahead.
In Conclusion
The advancement of technology is never-ending. Just take a look at the differences between your current smartphone and one from the previous five or 10 years. As time goes on, we’ll see a variety of patterns emerge. Older mobile technology will be enhanced and newer mobile technology will be launched.
The goal is to have a better sense of how people respond to these changes. Trends are set by people like them. To satisfy your mobile clients, keep an eye out for rising trends and make adjustments as necessary.
