When it comes to developing a social media strategy, what is it all about?
Your brand’s social media strategy is the means through which you intend to achieve your business goals. Social media marketing goals that can help your organisation reach new heights include these. They must be considered. For an effective social media strategy, you must target the right social media platform. It also helps you discover what your audience wants and needs. By addressing customer issues and meeting business goals, this strategy can help build a positive brand reputation.
What’s the point of having a social media marketing strategy?
The brands must respond to social media in a timely manner. One unfavourable review or post on social media may have a severe impact on your brand’s image. Your rivals have a huge advantage because of this.
This is why social media strategy keeps the company on target and allows no room for any form of a client complaint. As many social media companies and social media departments as there are, very few have the ability to create an effective strategy that understands and responds immediately to client feedback.
In certain cases, a well-executed social media strategy may save an organisation. Since Maggi was outlawed in 2015, Nestle has resorted to social media to spread its message. By maintaining that Maggi has no MSG, the brand reacted to all of the negative remarks and queries from consumers and maintained a solid front. Once again, Nestle Maggi has endeared itself to Indians by addressing and engaging with them on social media.
Making a social media plan in five easy steps
1) Know why you’re doing what you’re doing.
Be clear about what you hope to accomplish before you begin any campaign or social media strategy.
- Does it have anything to do with brand awareness?
- Is it a marketing strategy to boost sales?
- Is the goal to bring in new customers?
- There are several reasons for this.
- What can you do to get visitors to your site?
What if your website is already popular on social media, but you want to broaden its reach? What are you doing this weekend? Using social media to drive traffic to your website is the answer. A social media contest that encourages participants to visit the website, or announcing discounts and offers that can only be redeemed on the website, are two ways to accomplish this goal.
Increased social media engagement and website sales were achieved by using this strategy. Brands may benefit greatly from a well-executed social media strategy with a clear campaign aim.
2) Know who you’re trying to reach.
It is a catastrophic disaster if your firm sells high-end luxury autos and advertises on Facebook to middle-class consumers. Wealthy businessmen are the ideal customers for this vehicle. Because they have the money and the desire, they will purchase the vehicle.
The Value, Attitudes, and Lifestyle model may be used to determine the appropriate audience for your product category. It helps you understand what drives people to purchase products. Additionally, understanding demographics like age, income, gender, and social status is important in analysing customer behaviour.
If you know how your target market thinks and behaves, you have a leg up on the competition. Researching your target audience can help you discover the following:
- Which consumers are you missing out on because you aren’t reaching them?
- Do they utilise any of the following social media platforms?
- Is it possible for them to be your primary audience?
- Redirect your competitor’s audience towards your brand by creating a social media plan.
3) Know who you’re targeting on social media.
Suppose you run a business selling agarbattis. Housewives in their 30s and above are your key target demographic, and Facebook is the principal channel for promotion. You won’t notice an increase in sales if you advertise agarbattis on Twitter since your target demographic isn’t there. It’s important to know which social media channels your target demographic uses and why before deciding on your audience.
There is also the fact that not every content is acceptable for all platforms. Let’s say you’re in the business of selling a product that comes with a lot of documentation. There is a 250-character limit on Twitter, so you cannot utilise it to market your brand. In order to hold the viewer’s attention for this information, email marketing or Facebook might be employed.
Instagram’s 24hr storey function may be used to upload content that is only needed for a short period of time. Instagram’s short attention spans necessitate rapid and distinctive content in order to be noticed.
In addition to this, you should check out:
- In terms of conversion rates or clicks, which platform is best?
- Is there a platform your rivals are utilising that you can learn from?
- Make use of the correct social media platform to make your content stand out.
4) Content that is of interest to the reader
Your customers will either be completely ignorant of your brand or completely uninterested in it if you post outdated material with them. Be aware of current trends and incorporate them into your content.
Mumbai Police, for example, used Coronavirus chit chat as a topic for their social media campaign since it’s a topic that everyone is talking about. It resonated with the crowd because it was so relatable.
5) It’s time to get down to business
When implementing a social media strategy, keep an eye on it at all times.
- Find any weaknesses in the system.
- Find out whether there’s a way to fix it while the campaign is still going on.
- What is the most popular social media platform?
- What is the audience’s favourite type of content?
- Engaging content should be created and shared.
It is our aim that this post will help you better grasp the fundamentals of social media marketing and inspire you to create your own unique social media marketing plan.