Why Website Speed Is Everything in the Busy World of eCommerce

In the internet-driven business world, speed is everything. Modern consumers don’t like to wait, and if your website takes too long to load, they will look for what they need somewhere else. According to the latest statistics, 73% of modern consumers find long page loading times frustrating.

They expect a website to load in less than two seconds. As you can see, website load speed greatly matters these days, and even the tiniest fraction of a second can make a difference.

Your website speed can affect your conversions, sales, search rankings, and user experience, among many other aspects of your business operations. Let’s see some of the top reasons why the loading speed of your website is vital in 2021.

Your website is the first thing your customers see

First impressions are crucial for your e-commerce. Your website visitors, readers, and customers judge your brand by those very same first impressions. Since they are vital for your business, you need a fast-loading website to make a strong first impression and leave your visitors with positive emotions regarding your brand.

On top of that, you’ll also provide those visitors with an excellent user experience. If your website loads fast, your newly converted customers will be satisfied. Fast websites are also more reliable and professional in the eyes of internet users.

They relate speed to confidence, trustworthiness, and efficiency. If you want to improve the loading speed of your website, you can use AI-powered tools like Google PageSpeed, Web Analyzer, and Google Cache Checker.

Your consumers expect and demand speed

The internet is a pretty fast and busy place. In such a digital environment, the faster you are, the more successful you are. Here is an eye-opening fact – modern consumers not only expect but demand fast loading times from e-commerce businesses. If your website takes too long to load, your customers will abandon it.

With such high expectations, your website needs to be fast on all devices, including smartphones, tablets, desktops, laptops, etc. People use the internet to find what they need quickly, with only the exceptions being authority and well-known websites like Facebook and Google. Startups and small businesses can’t afford such a luxury.

Speed determines user/customer experience

Both UX design and user experience can help a business website stand out from the rest. The better the UX design, the simpler and greater experience for your customers.

Providing exceptional user experience involves two key elements:

  • Providing your consumers with what they’re looking for on-demand
  • Doing it in a timely manner

If you want to ensure your website is fast enough to provide each visitor with a top-class user experience, website load speed should be your number one priority. If your consumers need to go to great lengths to find what they are looking for on your website and your web pages are slow-loading, you’ll end up losing your target audience.

Slow-loading websites kill conversions

The more you grow your business network across all available channels of communication, the more conversions you get. However, if your site is too slow, you’re going to lose the opportunity to convert potential prospects into customers.

If your site takes more than two seconds to load, a good portion of internet users will abandon your website and go somewhere else. It’s the main reason e-commerce businesses lose customers fast and experience a drop in their sales.

That’s why you need to build a fast and secure company network that allows you to add internet services and scale your operations quickly so that you can expand into new markets. An open-source WAN technology solution can help you achieve such a goal, as well as save some money along the way.

Top website speed improves your Google rank

Google tends to rank fast websites higher than slower ones. The point of having internet access is to enjoy the perks of a fast web and find what you’re looking for quickly and easily.

Since Google is investing quite an effort and many resources to make the web more useful, accessible, and super fast, the world’s most famous search engine will consider your loading speed when ranking your business website.

If you want to ensure your website appears on the first page of the search results on Google, you’ll need to work on that speed.


In the online world of the internet, speed is everything when it comes to running an eCommerce business. Your website speed affects every aspect of your business operations, especially your conversions, sales, search ranking, and user experience.

Fortunately, you can perform a fast check and see how your website measures up using tools such as a speed checker to determine its loading speed.