I’ve picked up a tip about email etiquette from writing innumerable messages for media companies, online retailers, and local businesses. I also have experience creating my own email list. This is not meant as bragging; rather, it is intended to demonstrate the wealth of information that can be gleaned by studying email marketing.
Emotional storytelling is the key to learning the craft of email copywriting. The principles of email copywriting must be followed religiously when attempting this form of narrative.
Contents
Be Human, not an Ai
It may seem obvious, but it really isn’t. It’s important to remember that common sense isn’t universal; it only applies to certain situations.
Human-friendly writing emphasizes clarity and simplicity. Don’t try to appear intelligent by employing jargon; instead, find simpler ways to express yourself. Avoid sounding like you’re speaking from a teleprompter when you put pen to paper.
Human-like writing is writing that flows easily. Just be you. Add some characters to your email communications. Introduce the tone and style of your company. Use humor, originality, and intrigue to stand out.
Don’t Cross The Line
Email is similar to texting. You shouldn’t feel obligated to constantly bombard individuals with messages just because you can.
Connecting with others is the point of the email.
Consider how you would communicate with a close friend or customer through email. Is every conversation an attempt to make a sale? This is most likely not the case. The tales you spin are fascinating. You communicate with them and attempt to understand them. You succeed in convincing them of the worth of your relationship with them. It is the same with email. Make your worth felt without being intrusive.
Mention a Purpose
There has to be a point to every story. Do you really believe your readers will know what to do even though your emails include the wildest tales ever told? Unless you inform them, they won’t understand the story’s point.
Email is not the place to instruct on things like plot development or character arcs. The key is to deliver a straightforward tale that resonates with the audience and motivates them to act immediately. The audience needs to know what you want them to do after reading your content.
Automations are Important
You’re already familiar with automation if you’ve used an email marketing platform like ConvertKit or MailChimp.
To automate emails, a subscriber just has to sign up for a potential lead, at which point they will be added to an already email series. Lead nurturing may now be set to automatic.
Give them a lesson in your area of expertise, for instance. Setting out automation and autoresponders is essentially about cultivating your following. It’s useful for seeing future projects in advance. It’s an excellent tool for connecting with people.
