How often do you find yourself questioning your day’s ending with doubts about whether or not you made progress toward your goals? You’ve probably been here before if you’re like my buddies. When you work for yourself, you control your own schedule. And that implies you have the freedom to plan your days as you see fit.
The problem is that if you don’t plan your day in advance, you’re far more likely to be sidetracked by diversions, tedious tasks, and flashy items. As business owners, we have a lot of trouble focusing on a single thing at a time. Everything may shift, however, with the help of a marketing journal.
What is a Marketing Journal?
Your daily company marketing efforts are documented in your marketing journal. Most of the time, the company looks to be a complicated, multi-faceted beast. But the truth is that only promotion brings in money. Don’t believe me? Just ask Dan Kennedy, a true master of advertising. Therefore, it is only natural that promotion will be the first item on your list of daily objectives. You’re wasting your time if you’re focusing on little matters.
Obviously, it’s crucial to hold conferences, check the books, and respond to emails. However, this is not advertising. You need to actively promote your goods or services if you want to be able to reflect on your workday and feel satisfied that you accomplished something useful. This will completely alter how you evaluate your day and your company from now on. A marketing journal is a chronicle of the actions that make a difference for your company.
“You’ll never change your life until you change something you do daily. The secret to your success is found in your daily routine.”
Intentionality is Everything
You may start keeping a list of your own daily promotional activities now that you have to know how to set up his/her marketing journal. Also, be completely forthright with yourself on the factors that are really making a difference. Pay attention to trends and take note of what is and isn’t performing. Not doing so leaves you vulnerable to having your time, energy, and money sucked up by nothing more than drivel.
Writing in your marketing journal isn’t meant to boost your confidence. It serves as a constant reminder of the tasks you have to do in order to bring in new prospects, buyers, and revenue. To succeed as a sole proprietor, you must put careful thought into every action you do. There is no room for slacking off.
As a businessman, you have your hands full without becoming the largest roadblock in your own way. You may use your marketing diary as a manual. It’s a thorough examination of your current marketing efforts to determine their efficacy.