Being a billion dollar market, India has been a major priority for the top technology companies. Now Apple is planning to open it’s official branches in India to increase it’s market for a greater extent. Apple is now officially partnered with Tata-owned consumer electronic chain Croma. Beginning with 5 stores at first, it will be opening five stores in Mumbai and one store at Banglore. The locations are Juhu, Oberoi Mall, Malad, Ghatkopar, and Phoenix Mall in Mumbai. In Bangalore, the store will be opened in Jayanagar. These stores are expected to be opened by Diwali this year.
Avijit Mitra who owns Croma said “We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it. These stores will be modelled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.” These stores will be totally different from the official Apple stores as these are just franchises owned by another company. As of now Apple products are sold in India via online and now after the opening of these retailer shops we can officially buy from them.
The Apple stores is said to be in 400-500 square feet and the interior design, architecture and lightening will be exactly as the official Apple stores. The staff in the stores will be officially trained by the company. Croma has 97 stores totally across the country with 3.8 million consumers. While Apple owns almost 460 stores in 17 countries.
